I'm amazed at all the arguments against electronic communication. If half as much effort was going into figuring out ways to expand electronic communication as was being spent on telling us why it won't work, I think the AAW would be money ahead and have greatly enhanced communication with the membership. ... George Clark
0032620
Just to make sure you know where I'm coming from, I'm not arguing against electronic communication. I'm simply pointing out that it's not a viable method
just yet to reach all of our members.
There are stages to going totally electronic. Just this year, Jean LeGwin (Board member and chair of the pubs committee) had her dream become reality of putting the back issues of the journal online, available to all AAW members. Prior to that, she scanned all the journals (took her two years) to prepare files for uploading. She did this as a volunteer before she became a board member.
The next stage was offering an online-only membership. That happened earlier this year.
The next stage is offering the ability to read the journal via an electronic book device.
From what I've read about surveys/magazines/electronic-only delivery, the vast majority of people still prefer to receive their magazines (and journals) in paper. The public isn't ready, just yet, for total electronic. When they are, we'll be ready.
So, for emails, the same thing is being done. The AAW is in the early stages of communicating with all members via email. Here's what's already happening: local chapters receive a monthly email newsletter sent out from the office in St. Paul, put together by a volunteer Board member. The POP committee sends a mass email to all its members once a month and in between they send out notices of last-minute deadlines (a volunteer does this). When the ballots and labels were messed up by the printer, the ED communicated with all overseas members via email, and to make sure everyone got the message, the printer sent out a first-class message
and the ED posted a notice on the website.
You (and others) are passionately interested in going totally electronic. Why not do what Jean did (which took her two years to accomplish)? Get together, figure out a way to help your organization move into the digital age? Work through local chapters (there are some local chapters that still send out paper newsletters). Start a campaign? Run for the BoD with your ideas? Simply speaking out on a forum (preaching to the choir comes to mind) is not a solution.
Again, no one within the AAW is against going forward with communicating via email. We are simply in stage two or three of several stages.
Betty Scarpino, editor,
AW