For router bits, if you want quality and durability, can't really go wrong with Whiteside or CMT tools - My experience with the off-brands, as well as Freud bits has been 50/50 as to how well they do , look for brands that also offer replacement bearings, screws and shims (for pattern bits) which tend to be rather better quality, more consistent, more reliable, and know that bearing supported bits will eventually need new bearings, so getting a few spares can't hurt - not all bearings are alike so you may wish to find a good brand and stick with it, as they'll generally use the same consistent replacement bearings (and screws, shims, etc) I have yet to find a solid quality router template guide set (I did get one set from Taytools, but they don't fit well with my Makita palm router, and if they get loose in use they can easily tangle up with router bit! DAMHIK) as for pattern templates pretty much any of them would be fine - the important thing is a good fitting pattern guide bushing set and quality router bits (and preferrably you'll have a cone centering tool to center everything on router shaft) For pattern following I do find that spiral upcut/downcut bits get best results (straight bits tend to clog up in the template bushings)