Woodworkers Supply made a loyal fan here when they happened to have a clearance price on the Jet lathe I'd previously found well priced on Amazon, then better priced elsewhere. On the lathe alone, that saved me $100 off the best deal I'd almost chosen. And that's not all.
They already had competitive prices on stuff like chucks and extra jaws, but offered to price match anything I'd found for less elsewhere (even sale prices)--as long as it was another Brick-and-Mortar based operation (i.e., not Amazon itself). Their shipping from NM (indoor, to my surprise upon arrival) was less than a FL company had quoted me for curbside.
Post-purchase, they even refunded a few bucks after I emailed them some additional references to a couple of better priced accessories from other B&M vendors. Regardless whether by phone, email, or web, every transaction was great. If a price quoted over the phone is higher than their web site, no problem. Just let 'em know and they'll give you the lower price.
When I need something, I still check several places for the best price, but for sellers beyond those offering club member deals and/or random sales, it's nice to know there's a reliable vendor who's thrilled to have your business and also willing to compete on
any item
every day. Not knocking Amazon, but I've made plenty of other purchases since then, and have always found better prices elsewhere. You just have to dig a little more.