David Somers said:
I have had several turners sit me down though and advise me that when I am ready to actually charge for a bowl or other turned item that I first take a bit of time and look at what is out there and what it is going for. Then price mine in such a way as to not seriously undercut the going rate.
Hi Dave
This statement, and I have seen many people make it in the past, boils down to protectionism. People are free to charge anything they want for the things they make, and consideration of what someone else is charging for the things they make has absolutely nothing to do with it. There are economic factors involved, but that has nothing to do with a "going rate". You cannot buy pen kits for $6.00, blanks for $5.00, spend an hour turning each one, and then charge $12.00. It might work for a while, but natural forces will force you out or up in price.
A wooden turned bowl has a certain value to it. That value is the combination of the wood itself, its beauty or attractiveness, the form it has been given by the turner, and its utility (even if it is art, the art is its utility). Beyond a certain point - price point that is - the buyer is paying for the name that is written on the bottom. Variance in quality of the wood, form and finish account for some, but not nearly all of the price. The name on the bottom is the all important thing when the price exceeds a certain amount, and that is what makes the protectionism argument invalid to my way of thinking.
I think that a person making things should charge whatever they want for the things they make. The buyer who buys it is making a decision as to whether or not it is worth what they are going to pay for it. If I am at a show selling salad bowls for $100 and my friend Mike is at the same show selling his bowls for $25.00, I really don't think his prices are going to hurt my business. Lots of people talk about educating the buyer, and while there is some truth to that, it has really come to mean talking the buyer out of his or her money.
When people see something for sale, they are going to make a decision as to whether or not they want it. Then they are going to make a decision as to whether or not it is worth the asking price. If the answer to both of those questions is yes, then they will buy it. If they decide to buy Mike's $25.00 bowl, that does not mean that they would have purchased my $100.00 bowl if Mike had not been at the show. It means that they are willing to buy a $25.00 bowl.
I have a student who is turning into a friend, and he is selling his bowls at a rent-a-shelf store for $20 - $50. Most of his sales are at the lower end of the range. I am regularly selling bowls for $300 and more. You might probably guess that there is somewhat of a difference in the quality of our bowls and you would be right, but even more important is that people are beginning to buy my bowls because my name is on the bottom. I am still getting used to that, but that is what they tell me. The people who are buying his bowls are probably not going to buy one of mine, and the reverse is most likely true. That is not to say that he will not be selling $300 bowls in the future, but if he is, it will be because of the name on the bottom. Either that, or by the time he is getting those prices, inflation will have become so bad that $300 then will be worth $30 now.
I realize this might stir things up a bit, but since I hardly ever do that, I might as well do it now.
😀
Bill