If your going to sell anything you have to answer some basic questions and tailor your product to those answers.
Who are my buyers?,
what is my price point or range? ,
how am I going to market my product?.
View attachment 28169
Hi Paul,
As you say, answering these questions is the most important thing.
(and continuously re-evaluating)
My wife is a painter, not professional, but very seriously considering it. So we did these evaluations for her work.
Markets / shows like you mention can be very good. And some are a waste of time. I found its a matter of evaluating them to see which work for you.
In downtown Toronto, there is purchasing power (some of highest incomes in the country) and numbers (
https://torontooutdoor.art/ will get over 200,000 visitors - entrance is free, its in the main city square and at a time when there's tons of US tourists.)
Even that is no guarantee of success. It needs the price point: so affordable but not too cheap. (some of the hosting fees on shows are expensive, this one is $300)
The marketing is important. My wife has had huge success here, but at a lower price point (average $150). People want to take pieces home immediately.
https://www.theartistproject.com/en/index.html is the opposite.
About 50,000 visitors, over 4 days, with an entrance fee of $35. People come to buy and are serious. This is very different clientele.
This is where gallery owners come to find new talent.
So the price point is MUCH higher. My wife averages $1800. Don't bother with small stuff its a waste of time.
(and she needs to cover a hosting fee of $4000 for the weekend)
A very professional website helps your credibility and image to support the sales indirectly. But have only led to a few sales directly.
In my personal opinion, bowls or any handmade woodwork (over $50) is something that should be seen in person. Touched, held, examined. Until the prospective buyer does that, there is little appreciation for the quality of the results. There's too much competition, from low income countries (and the buyer has no way to determine quality). This is the wrong clientele. I.e. I personally have no interest in selling online. This is a price point where i would need to crank out product at $4 / hr, which I can't afford.
For my work, I don't yet have enough time/capacity to sell in these quantities. And have had no issues selling large bowls to personal contacts.