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First Market Tips?

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So I've been around here a while, and turning on my own. I used to turn and sell architectural stuff like newels, balusters, finials, and rosettes. That was all part time while I worked my day job, but it kept me busy for years in all of my off time. Most of that work was for a local lumber yard, a local millwork shop, and word of mouth. Just when I was getting a bit tired of the repetitious duplicating a guy turns up on the scene who can do duplications on some sort of copy lathe for way less than what I was getting. That's fine with me.

It is not like I never turned bowls and vases before, I always messed around with them for friends and family. As a matter of fact I just re-turned a bunch of drying blanks I found in my garage attic where they sat since 2004.

Sorry to ramble, but I am having my first "Maker's Sale" in a booth at a local artist's fair on May 1st. I am not worried about the display at this point, but I'm looking for any general tips from the seasoned market sellers that I might overlook.

Thanks.
 

Dave Landers

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Some of this is obvious, but I did overlook a couple of these early on
  • Have a way to take credit cards (I use square)
  • Have cash to make change (I price everything in $5 increments, so I take a pile of 5's)
    • Know how much $ you start with.
  • Have some way to track what you sell
    • I take the price tags off and stick them on a notepad, adding notes where necessary
    • This comes in handy so you can later see what sold well, also for comparing with credit card receipts and cash
  • Decide what you are doing (and what's required) about sales tax
    • Investigate if a tax/business license is required by the state/local, etc
    • Know what the tax rate is for the market location
    • I don't like to deal with small change, so I pay sales tax on cash transactions ("tax included") and have square add it for credit cards. Does mean I have to do some math and "reverse out" the tax in order to fill out the state's paperwork
  • Have a way to wrap / package the things you sell - wrapping paper, bubble wrap, paper/plastic bags, etc as appropriate to your product
  • Have business cards to offer and stick in with each sale
  • Be ready and willing to talk about your work, the pieces, the form, the wood, what is turning, etc
  • Hopefully you have a partner that can at least take over and give you a break for lunch, bathroom, etc
    • Otherwise, get friendly with a neighboring booths, so you can spell each other
First thing in the morning find an opportunity to wander around and see what other artists are offering, You might decide that you need to tweak your pricing accordingly. Introduce yourself to other artists. Find compatibilities and complementary products.
If you or your spouse/SO sees something they like, offer to do a trade/barter - won't always work, but it is at least a way to start building relationship between artists. I've got a few sales and one commission piece like that.
 

Randy Anderson

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Very good points from Dave. I would add to put some "eye candy" big or unique pieces out where folks can see them from a distance and be drawn over. Engage folks quickly when they come up and be quick to tell them you made them in your shop. That alone seems to really trigger their interest. Be careful, some folks will subtly let you know they want to look around without you with them. Be ready to answer questions on the process, finish used, where wood comes from, etc. Decide up front if you're willing to discount or bargain. I don't unless they want to buy multiple items and even then rarely. When I tell them the bowl they're holding came from a tree not far from where they live or on my property it makes a big difference. I print some simple flyers to give them that explain bowl care, some points about wood products, etc. Can send you a copy of what I use if you like. Be sure and have a charger for your phone to be able to take CC via square (which works great) all day. I use black table cloths (folded sheets) on my tables. Wood seems to look nice on a black table. Take some clips to keep them in place in case it gets windy. I buy plastic shopping bags on Amazon. They're cheap, big and durable with handles. Don't want them just wandering around with a loose bowl tucked under their arm as they continue to shop. I really enjoy the local markets and with them now getting back on the calendar I'm really looking forward to them. Have a number of them coming up beginning next week. As Dave says, meet the other vendors. It's really hard to know where all the markets are around you and they can be a great source of where they are and when.
 
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Have things in price ranges from $5 to $500 or more. You never know what will sell. Most of my sales were bowls, and just about all of them were intended for daily use, so nothing fancy. I sold furniture also, but didn't do well with that. I am a terrible salesman, and most of the time, even at some of the more high end shows, people seemed to want Ikea prices for solid wood furniture. I didn't do pens, or the little trinket things like book marks and perfume dabbers, but for some those are the mainstay of their business. Rolling pins moved irregularly, some times gone the first day, some times hang around for months. Smaller lidded boxes seemed to move well, but you have to keep an eye on them because they can walk off. Variety of product seemed to draw more people in than just having bowls. Be open to trades, that is how I used to do most of my Christmas shopping. I always took my own bowl or plate to the food booths. Good advertising. I also found shows a good way to find wood. Some one is always taking down a tree. Have protection for all sorts of weather, which means sides for the booth, and make sure the booth is well anchored. I have seen booths blow away. Even as an accomplished weather watcher from years of concrete work and as a hang glider pilot, I know you should be prepared for every thing. A fire extinguisher may not be required, but is nice to have just in case. Having a booth assistant is really nice. Some shows do provide booth watchers, but they don't know your product. Having square is a necessity now days. Some shows used to offer credit card taking, but at a steeper price. If you come with lots of dollar change, every one will have correct change. If you come with all big bills, every one will have big bills as well. Some times food booths can make change for you. Have your own insulated coffee mug. Oh, if you make the insulated coffee mugs, they seem to sell very well. I found that arts and crafts shows did better than the food, wine, and music shows. Art shows, they come to buy. Entertainment shows, they come to be entertained.... Oh, if you are going to be doing other shows, let your customers know.

I had a long time neighbor at the local Saturday Market. She would turn and look at me and put one hand over one eye. Message was 'Can you keep half an eye on my booth so I can go to the coffee recycling station'.

I am sure there is more, but can't remember....

robo hippy
 

hockenbery

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@Dave Landers covered it well.
two biggies

taking credit cards is essential.

Do you need a sales tax collection account? We did in MD

decide ahead of time what your discount strategy is for freinds, for acquaintances, fo other venders,

one time we offered a sweet discount to an acquaintance for what we thought was one bowl she expected it fo four bowls And we gave the discount on four.
 
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Lots of good ideas here, thank you all.
Now the current dispute with my myself is whether to just have a bunch of clean used brown paper grocery sacks for bagging, or to buy a bunch of new, plain, colored bags with handles.
??
 

Randy Anderson

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Tom, here's what I use. On Amazon. Big enough for most all of my bowls and bright colors with handles. They have others with Thank You written on them, different colors, etc.

Bags
 
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Tom, here's what I use. On Amazon. Big enough for most all of my bowls and bright colors with handles. They have others with Thank You written on them, different colors, etc.

Bags
Thanks Randy, you’ve had some helpful ideas.
My locale has a lot of tree-hugging folks and the city even banned plastic bags.
 
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Lots of good advise. If you use Square you can have a free website for sales and you can track cash sales by using Square for each sale and that will also help track inventory and what sells best. As was pointed out there are all kinds of demand out there and learning what sells where will help. We do sales at the agriculture museum and that is mostly small items. Lots of children there. Lately I guess the moms have figured we are there and sales have gone up per transaction.

As to bags I got a tip from someone a couple years ago. He used white bags and ordered a stamp to put logo or personal message on each bag. I have a logo and website on mine.
 
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We use a receipt book and ask the purchaser to please give us their name and address/email. That way we have a list of clients and can stay in touch. We will send then email/letter of when we will be doing a show in the area and encourage them to come see us again.
 

Dave Landers

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Another thing I learned this past year from some youtuber - bar towels.

Going to/from the market, I pack my bowls & hollow forms in several rubbermaid-style bins and use bar towels for packing. It is better padding than paper or bubble wrap. Doesn't leave octopus-prints like bubble wrap does sometimes. And it's just easier to deal with also. I always have a towel to wipe down or dust off a bowl. And when they're dirty, just throw them in the wash. You can get a bunch from amazon for not too much.

Oh, and those bins are clear (so I can see what's inside) and all the same size and stackable.
 

Timothy Allen

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If you haven't thought of this already, as part of your display / setup, consider some kind of sign identifying you and your work.

For bags, my wife just ordered plain brown paper bags from Uline, and got a rubber stamp to put her logo on the bags, but in the end that was just too much work and didn't really make a difference. She does use tissue paper to wrap her pottery before bagging it. Regarding bags with handles, are they going to be strong enough to carry the weight of what goes in the bag? Maybe not a problem for fine wooden items, but heavy ceramics...? (no handles was our choice).

Chris has got it on the price tags, and like Dave, peel them off with every sale to keep a record of what sold.

Edited to add: for display I made a set of torsion box shelves and wooden "milk crates." We use the crates to transport the pottery, and to support the shelves (have to unload the crates first, so sewed some liner bags that fit in crates). The crates interlock with each other and stack four high on a hand truck for moving from the car to the venue. The torsion box shelves are very light weight, but stiff enough to support the pottery without sagging.
 
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I put every piece on some kind of riser. My favorite thing to use is irregular 8/4 scrap cutoffs. I feel it elevates the piece and the table doesn't look like a garage sale. Have a dark cloth or felt cover on the table. Take a few things that are dyed really brightly. A table filled with brown and round will keep the folks doing a fast scan as the walk on buy. Something with a real color pop will slow them down. Spinning tops is a good cash generator, but the kids will line up in front of the table and play for 15 minutes and block off all the paying customers. Invariably the kids will spin them right off the table and kill the fine point you put on them. Seal them in a plastic bag if you want to sell something cheap. Make sure you have items like vases filled with some kind of sticks and flowers. It's amazing how so few people know what wood items are for. Instead of a business card I include a post card with all my contact information on the back. It's some thing that might get stuck to the refrigerator for a while. The image is my postcard.
 

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Randy Anderson

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Emiliano, I went back and forth on that quite a bit back in the Fall for the markets I did then. Haven't had any since but still a question. Decided that the risk from surfaces sitting outside was not high and if folks used hand sanitizer, which I put out for them, then further minimizes the risk. Decided not to wipe down bowls since that would likely ruin the oil finish very quickly. If it turned into a "don't touch unless you intend to buy" type event then I wouldn't go.
 
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For price tags, I used the blue painter's tape. At first I just tore off pieces, then bought along scissors. Most of the time I put my bowls in stacks, and the price tags on the wood shelves. The painter's tape does not leave any residue when you peel it off, and it seemed to stick to the walnut oil/wax finish on my bowls, at least if they had cured for a week or so. Kept a black sharpie for writing the prices on. I had shelves on 3 sides of the booth, top shelf was about 66 inches high. support frames were ladder like frames that opened up to right angles and shelves over lapped. I had to screw them together some times on uneven or slanted ground. I did buy a bunch of plastic bags from Uline. Got the colored more heavy duty ones. Mostly I was figuring that the customer could put a lot more stuff in them, and they were heavy enough so I expected them to get multiple uses. Paper bags don't do well in the rain, and we do get that here...

robo hippy
 
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This list might be helpful.
Art Fair Reviews Art Fair Checklist
Recommended items artists should bring to art fairs:
1. Art work: Having the proper work for the type of show you are participating in. Having low end work at a high in show doesn’t work. The opposite is also true.
2. Tent: Several commercial canopy’s are available .. Flourish, ShowOff, KD Canopy, EZ Up, do not purchase a sun screen and expect it to work.
3. Displays: Your display should be simple, easy to set up and pack. Displays should not distract from your work. Some shows do not allow folding tables. Keep displays inside your booth, do not have anything sticking out. Everyone’s space is 10 x 10. Keep everything in your space.
4. Weights: 45 lbs per leg. Sand bags leak. Making weights is the norm. PVC pipe with end caps then pour in concrete or sand. Or have your local welding company cut 2 inch square solid steel rods.
5. Stakes: You need stakes to use whenever possible. Screw in dog stakes or landscaping stakes work best.
6. Straps: You need these to connect weights or stakes to the tent. Ratchet straps are the best, also zipp ties or rope. Caution...never use bungee cords.
7. Chair: Folding outdoor chairs are great. Some artists prefer director’s chairs or a tall stool so you are eye level with the customers.
8. Step stool or ladder: You need this when attaching walls and art work to the walls.
9. Alligator style Clips: Multiple uses. Use to keep the wind from blowing tent walls, cards from flying, holding tarps in place, or attaching booth number signs.
10. Cart: Not every show will allow you to pull up to your space. A show in a park will most likely require you to cart in and out. Also great when leaving. Carting out is sometimes the best option.
11. Banners or wall coverings: Make your booth look like a gallery. Commercially printed banners or the use of drapery will make your space look professional and will attract patrons.
12. Lights: Lights are recommended. If you use lights you will need a battery, inverter and charger. Some shows provide electricity, some do it for a fee. When it’s not available, use your batteries. LED spot lights work best. Quiet generators are another option but with LED low voltage lights the batteries work fine.
13. Electric cords: Bring several different lengths. Use them to connect lights to the inverter or the electricity provided by the show. A strip bar or multi plug is also a necessity. I like carrying a light socket device with plugs on it in case that’s an option.
14. Floor covering: Indoor, outdoor carpet makes the booth look complete and grounded. Anti fatigue mats or interlocking shop mats will make a huge difference when doing shows on concrete or asphalt. Provide mats for the customers to stand on, they will stay longer.
15. Receipt book: You need to give customers a receipt as well as retaining a copy for your records.
16. Calculator: To figure sales, sales tax and add up those end of day totals.
17. Pens: to write with.
18. Notebook: Collect and keep an email mailing list at the show. Use it to make notes about future ideas.
19. Credit card device: Make sure you can remotely connect to your service provider. Bring extra battery, extra thermal paper and the charger.
20. Bags and art packaging: If your work requires special packaging. Boxes, bags, bubble wrap, cardboard corners, shrink wrap. Bring plenty.
21. Business cards and promotional material: Show images of your work. Promote your website, Facebook, etc.
22. Water: You will need to stay hydrated. Water for purchase at the event may be very expensive. Some shows provide for artists, but not all.
23. First Aid Kit: Bring all of your personal medications. A basic first aid kit is an essential for anyone traveling.
24. Tool box with basic hand tools: You will have things break and or fall apart. Always have a few basic tools. It could save the day.
25. Duct tape: Multiple uses, for emergency.
26. Zipp ties: Great for making tight temporary attachment of light banners and signs. Also, can be used to close your tent a bit more securely at night by zipp tying the tent zipper down at the corners.
27. Tarps: It will rain, be prepared to cover your work. Sometimes loading and unloading will be done during the rain. Waterproof tarps will be your best friend to use during those times.
28. Towels: Needed for drying or cleaning your art work and displays. Also wiping down the tent before packing so it’s clean for the next show.
29. Broom: Street shows usually have dirt, leaves and rocks. Remove them before putting down your floor covering. You may need to sweep the booth every morning depending on the location and wether.
30. Cleaning supplies for your art and displays: Keep your work and display neat and clean. No one buys dirty art.
31. Cell phone and charger: Communication is a way of life. Use your phone as a hot spot to connect your credit card machine. Use social media to bring business to your booth.
32. Snacks: Keep your energy levels up. Don’t get hangery. Bringing your lunch and snacks is also recommended. Food and snacks at art fairs can be unreliable and expensive.
33. Rain coat: Did I mention it will rain. Bring a good light weight rain coat. Rain pants can also come in handy.
34. Extra shoes, socks and shirt: Did I mention it will rain? Have dry clothes and shoes available. You may also want a clean shirt if it’s extremely hot. It’s also advised to change your shoes during the show to keep from getting foot fatigue.
35. Fans: New fans are hybrids able to run on a battery as well as plug in. Ryobi makes a good one.
36. The Show information: Don’t forget your show packet with booth sign and name tags. They usually provide other important information.
37. Sunscreen and bug spray: Fire ants can be wicked in the south. Also, bring ant and wasp spray to create a barrier around the booth.
38. Wood shims and wood blocks: Lots of booth spaces are not level or on soft ground. Use the blocks and shims to level the displays and the tent.
39. Tent Awnings: You never know how exposed your booth space is until you get there. Awnings provide extra shade and rain protection.
40. Plastic trash bags: Multiple uses. Rain protection, packaging for larger items, rain coat, trash, floor mats in the muddy rain.
41. Weather application: Have a good weather application with radar on your phone. Weathermen are not always correct. Having a good radar on your app will help you be prepared.
All rights reserved ... Art Fair Reviews
 
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"Art Fair Reviews Art Fair Checklist ' - great list - however, I'm getting exhausted just thinking about it - how do you guys do it??!!

I have been to a few craft shows with my wife and often wonder - when you factor in the time, gas, hotels, road food, booth cost and all of the above posts/and more - is there any money to be made? Just curious. Do people have more success with using online sales?? Thanks!
 
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"Art Fair Reviews Art Fair Checklist ' - great list - however, I'm getting exhausted just thinking about it - how do you guys do it??!!

I have been to a few craft shows with my wife and often wonder - when you factor in the time, gas, hotels, road food, booth cost and all of the above posts/and more - is there any money to be made? Just curious. Do people have more success with using online sales?? Thanks!
There is a lot of work in doing online sales as well. You need to take good pictures, write good titles and descriptions, SEO, setting up and maintaining sales sites accounts, building and updating a website and the list goes on. Your also competing with a larger competition pool. For shows either craft or art i purchased an enclosed trailer. All my display and supplies live in the trailer. It makes it much easier to setup and break down and i do not have to worry about unpacking a vehicle when i get home. Making a profit depends on what you make and how you price stuff. If i am doing a craft show i pack mostly things in the $5 to $100 range with a handful of more expensive items. If i am doing an expensive art show I pack more of my expensive pieces but i still take the smaller items. I don't play with my pricing as people that shop at the art shows are looking for unique pieces that will make up the difference in booth prices. In the end its all a gamble though you just need to do your research on shows to give your self the best odds.
 

Emiliano Achaval

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I was so relieved when I got invited to present my work at the gallery where I'm still selling my work. They take 50%, but I still get what I want and I do not have to worry about going to fairs or the swap meet anymore. I can stay home and work on another piece. I do miss the interaction with the people. But, before Covid I used to average a visitor a week. Most wanted to just meet me, a lot wanted to buy Koa, some wanted to buy my work. Tourism is back, I'm getting some visitors again...
 

Randy Anderson

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I do MUCH better in person at a local event than online. Folks want to see it in person, pick it up, hold it, feel it, etc. I can easily cover my costs since in my area there are enough events within 20 miles and event fees are usually very low. For online sales - that's much harder than people think. As Chris says, it takes a lot more than you think and the competition is overwhelming, at least for my stuff. I have an Etsy shop and a web site. I get a lot of traffic on my Etsy site, people favorite my items on a regular basis but sales are few and far between and there are hundreds of other things like mine for sale. I considered trying to figure out how to boost my online sales recently and tapped into a few of the guys here that sell a lot online for advice. It takes a lot more marketing and social media work than I was willing to put into it for a few more sales. Plus, boxing, shipping costs, etc. I keep my online presence mainly to support my in person market events. That said - I don't do this to make money. If I can sell enough to cover basic supplies and a new tool now and then I'm very happy. I'm more interested in one of my bowls or vases ending up on someone's table or mantle for the next 100 years with my name on it than making money on it. If I ever break through with name recognition and more high end art style pieces then maybe online or a gallery like Emiliano and others do will be my venue. For now, the local craft show where I meet lots of people that live in my area.
 
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I always considered myself to be 'semi pro', which means I made enough to support my habit, in good style, but not enough to make a living at it. That would have been too much work, and would have taken the fun out of it. If you have to travel far enough where you will stay over night, then hope you have a friend that you can stay with. I think most of the professional turners, besides selling their work mostly through galleries, also have videos for sale, signature tools, and demonstrations and work shops. I prefer to sell my work in person. The hard part about selling on line isn't the shipping, it is knowing that people really NEED to pick the piece up and feel it in their hands. You learn this from doing the arts and craft shows. As far as gallery sales go, they do work to a certain extent, and I consider the commission they get to be equal to the cost of doing shows. As far as shows go, just about every one I ever did, seemed to be one person's best show ever, and some one else's worst show ever. No rhyme or reason, just because. Being a regular at a show helps because you will get repeat customers, and they tell their friends. A show can be great one year, and lousy the next. If you ask the other vendors, they may help you figure out which other shows might work for you. I could handle about 1 show per month. Best ever sale day I had was Mother's Day Sunday in Davis, CA. It was POURING rain. Being an Oregonian, I was prepared for the rain, so rather than folding up and going home, I stayed, just to see how things went. People came in to buy, no lookers. By about 2 PM, all the customers had gone home, and I got to close up and go home early. You just never know...

robo hippy
 
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Speaking of picking up the pieces, that is extremely important in my opinion. And unfortunately I will have to somehow skirt around that issue on my first Maker’s Market next weekend. It is supposed to be all hands off and no cash sales. I plan to bring along a couple hand sanitizer pumps and lots of towels.
This market will have over 100 vendors, charges a fin to get in, and has timed entries to prevent crowding.
We’ll see, my first might be my last until COVID restrictions ease up.
 
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Speaking only from my experience....

If it's for the money stick with architectural, furniture repair and building restoration . No nit picking over pricing, they pay your shop rate.

For art type work, sell through dealers or galleries. Even if they take 50% off the top. Dealing with the general public can be time consuming and frustrating.

On the other hand if you enjoy the interaction with customers and time is not money to you, go for the craft shows.

BTW: speaking of customers handling your work, does hand sanitizer (alcohol based) damage finishes?
 
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We do two or three holiday craft shows each year. Someone said he bought a trailer to haul displays and products. I finally did that three years ago. Before that, I rented a u-haul trailer for less than $100 per show -- pick it up Friday, return it Sunday. Having access to a trailer is a big time and stress saver.
My wife does fabric art -- mostly dolls and Christmas ornaments. She lets me fill in the empty space in her craft booth with my wood items. Like the Robo Hippy, I'm a semi-pro who makes enough to cover this year's costs and buy a few new gadgets for next year. I look at it from the perspective of what would I do with everything I make if there isn't some place to sell it. I can only store so much in the basement and garage, relatives get tired of receiving a bowl or bottle stopper every year, and there's no return on investment when I donate to Goodwill. And I'm not industrious enough to do on-line sales -- that would cut into the turning time I have left over after I get through with what's on the honey-do list.
 
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"what would I do with everything I make" - This is the question I had when making the decision to buy a lathe. I'm starting to feel that pain now and I have only made 6 bowls and a few bud vases. I don't see myself doing the craft show route - I don't have the patience to sit there all day. Tough way to make a few $$ IMO. I may try Facebook Marketplace when my wife starts complaining more.
 

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If you are a member of the AAW and logged in, there is a search feature on the page for the Journal on the AAW site, where you can search by author, among other criteria:

"Almost Making a Living Turning" by Paul Kaplowitz, American Woodturner, April 2014 (vol. 29 no. 2) pages 32-33.

Non-members can download an index of the Journal as a PDF and could try using the search function in whatever application they use to view PDF files.
 
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